Google Ads · LinkedIn Ads · Attribution

Most of your paid conversions already knew your name.

I run Google and LinkedIn Ads for B2B SaaS companies spending $10–75k a month, and wire your CRM back into the ad account so bidding optimises toward pipeline instead of form fills.

Book a 30-minute call or get a free 48-hour account teardown

Three things I find in almost every B2B SaaS account

Not hypotheticals. These are the first three places I look, and they are usually all true at once.

$34 → $207Brand vs non-brand CPL

Brand spend is inflating the whole account

Your blended cost per lead reads as $84 and looks healthy. Split it and brand terms convert at $34 while non-brand runs $207 — a 6× gap the blend hides completely. Most of what looks like Google working is people who already typed your name into the search bar.

$0.75 CPCReported by Pmax

Performance Max is quietly eating your brand search

Seventy-five cents a click, $25 a lead, comfortably the best campaign in the account. It is largely brand queries plus low-intent Display inventory being re-credited to Pmax — Display on its own costs $219 a lead. The campaign is not winning; it is taking credit.

340 leadsNone of them qualified

Nothing is travelling back to Google

Smart Bidding is optimising toward form fills — including spam, students and your competitors — because no SQL or closed-won signal is ever sent back to the ad account. The algorithm is doing exactly what you asked. You asked for the wrong thing.

Benchmark figures from a 2026 analysis of 53+ B2B SaaS Google Ads accounts. Your numbers will differ — the shape rarely does.

Free tool · no sign-up

Run the first finding on your own numbers

Four figures from your account and you will see what your non-brand search actually costs, versus the blended figure on your dashboard.

Open →

What that means in practice

Google Ads and LinkedIn Ads, built and run week to week — not audited once and handed back.
Tracking rebuilt and verified. GCLID captured on every form and stored on the lead record.
Offline conversions live within 30 days. SQL and closed-won stages mapped back into Google, so bidding trains on revenue.
Brand and non-brand separated into their own campaigns with independent targets, so neither hides behind the other.
Automated reporting into Looker Studio, plus a short recorded walkthrough each week.

Paid media only. No SEO, no content calendars, no organic social. If you need those I will point you at someone good, but they will not be me.

Who you would actually be working with

I’m Rahul Amarnani. Six years in performance marketing, most of it B2B, across the UK, North America and Australia.

At Ogilvy I ran B2B demand generation for enterprise clients including Visa and Mastercard. At Sleek Technology I owned paid media for the UK and Australia business units — USD 150,000 a month across Google, LinkedIn and Meta — where I scaled Performance Max from $300 to $1,200 a day and cut cost per lead by 28%.

The attribution work is the part I care about. HubSpot, Salesforce, GA4, GTM, SQL — connecting the ad account to the CRM is not a line on a proposal, it is most of what makes the difference.

Nonbrand Media is small on purpose. You work with me directly. There is no account manager relaying your questions to someone you never meet.

Experience: 6+ years
Budget managed: $150k / month
Markets: UK · US · AU
Education: MMktg, Sheridan
Toronto

How it starts

Give me read-only access to Google Ads, GA4 and your tag setup. Within 48 hours you get a written teardown and a short recording walking through your actual numbers, with a ranked list of what to fix first.

No call required to get it, and nothing in it depends on hiring me. If you take the document and fix it yourself, that is a good outcome.

Book a 30-minute call or email [email protected]

Engagements run on a monthly retainer, billed upfront, with a three-month initial term and 30 days’ notice after that. Flat fee — never a percentage of your ad spend.