Taking two clients this quarter

Most of your paid conversions already knew your name.

I’ll show you how much of your pipeline you were getting anyway — and what it really costs to buy the rest.

Get a free teardown → or run the numbers yourself

Starts with a 30-minute call. You keep the teardown either way.

Cost per lead · typical B2B SaaS account
Brandthey already knew you
$0
Non-branddemand you actually bought
$0
Blended — the number on your dashboard
$0

2026 analysis of 53+ B2B SaaS Google Ads accounts.

Previously
  • Ogilvy
  • Visa
  • Mastercard
  • Sleek Technology
$150k a month managed · UK, US & Australia

What I find in almost every account

6×
Brand vs non-brand

Brand hides the real cost

Your blended figure averages two numbers that behave nothing alike.

$0.75
Pmax cost per click

Pmax takes the credit

Your best campaign is largely brand queries and Display, relabelled as performance.

340
Leads. None qualified

Google never learns which mattered

No pipeline data goes back, so bidding chases form fills — spam included.

Figures are typical, not universal. Yours will differ; the shape rarely does.

What lands in your inbox

Give me read-only access. Forty-eight hours later you get this, whether we ever work together or not.

Get a free teardown →
  • Your brand / non-brand splitThe real cost of demand you don’t already have
  • What Pmax is actually claimingHow much of it is brand search wearing a different hat
  • Every gap in your trackingNamed, with the fix and the order to do them in
  • A recorded walkthroughEight minutes, your numbers, forwardable to your boss

No obligation, no follow-up sequence. Take the document, fix it yourself, and never speak to me again — that’s a good outcome.

Rahul Amarnani

You work with me, not an account manager

I’m Rahul Amarnani. Six years in performance marketing across the UK, US and Australia.

At Ogilvy I ran B2B demand generation for Visa and Mastercard. At Sleek I owned $150k a month across the UK and Australia units — scaling Performance Max from $300 to $1,200 a day and cutting cost per lead 28%.

Nonbrand Media is one person on purpose. That’s why I only take two clients at a time.

What it costs

Published, because you shouldn’t have to sit through a call to find out.

Start here

Teardown

Free
48 hours

Your account, read-only. A written teardown and a recording. Yours to keep.

Most start here

Core

$3,000
per month

Google Ads, up to $30k monthly spend, one market. Tracking rebuilt, offline conversions live in 30 days.

Multi-channel

Growth

$4,500
per month

Google and LinkedIn, up to $75k spend, multiple markets. Creative and landing page testing included.

Billed upfront, monthly. Three-month initial term, then 30 days’ notice. Flat fee — never a percentage of your ad spend, because that would pay me to spend more of your money.

Fair questions

Are you an agency or one person?

One person, deliberately. You get the person who ran $150k a month at Sleek, not a junior with a checklist. The trade-off is capacity — two clients at a time, which is why I’m selective rather than cheap.

We already have an agency.

Then take the teardown as a second opinion. It costs you nothing, it’s independent, and if your agency is doing well it will say so. If they’re reporting a blended cost per lead without splitting brand out, you’ll want to know.

What happens after the 48 hours?

Nothing, unless you want it to. No sequence, no chasing. Most people read it, fix two things themselves, and come back a month later or not at all.

You’re not in our timezone.

I’m in India and I work UK afternoons and US mornings. Calls, reporting and Slack land in your working day. Optimisation work happens while you sleep, which is generally an advantage.

How quickly would we see anything?

Tracking is rebuilt in week one and offline conversions are live within 30 days. Meaningful performance change takes six to eight weeks — anyone promising faster is telling you what you want to hear.

Find out what your non-brand search really costs

Thirty minutes, no deck, no pitch. Bring your account and we’ll look at it together.

Get a free teardown →

Two client slots this quarter. The teardown is yours either way.

Get a free teardown →